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Allegiant Nonstop Family Entertainment - Warren


Warren, MI

100,000 s.f.


Our team developed a prototype design and executed the first 2 entertainment facilities for the Las Vegas based Allegiant Airlines. Originally named “G4CE”, but soon changed to “Allegiant Nonstop Entertainment”, the business model utilized vacant big box retail stores and injected them with a family fun entertainment program. The facility included hundreds of Arcade Games, 10 Bowling lanes, Escape Rooms and a massive indoor Go Kart track. Innovated Simulator Rides, Bumper cars, Virtual Reality gaming areas and a two level laser tag arena add entertainment variety. If that wasn’t enough, a climbing wall, two mini golf courses and redemption area contribute to the fun. Unique Party Rooms and Party Bays are sprinkled throughout the facility. A Kitchen, Snack Bar and Dining area fuels its visitors, creating a comfortable atmosphere to play all day.

The facility design is simplistic, acting as a canvas or backdrop for the entertainment spaces to take center stage. Super graphics and murals are strategically integrated. Playful and colorful decorative lighting help with wayfinding from space to space. Our team assisted with branding and interior/exterior signage design concepts and collaborated with many entertainment vendors to execute these first of its kind entertainment spaces.

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